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The Fragrance Butler logo

AN ULTRA-MODERN
PERSONALISED SERVICE
FOR THE
LUXURY TRAVELLER 

THE FRAGRANCE BUTLER
The Fragrance Butler is an innovatory complimentary service, available from the moment a guest checks into a Hotel.

ABOUT

01.

On request at the Hotel Front Desk, a Butler will attend to the guest in the privacy of their room or suite, with a tray stacked with exquisite bottles from some of world's finest fragrance houses.

02.

The guest is guided through a personalised olfactory experience and is invited to use any of the selection of fine fragrances, free-of-charge. 

03.

The guest can opt to purchase a bottle of any of the fragrances, if so desired.

The ultimate experience

in olfactory decadence...

Immerse your guests in a totally bespoke experience of impressively rich and exceptional rare fragrances, made with interesting ingredients, unique blends and clever touches, from the most iconic perfume houses in the world - in the comfort of their Hotel room or suite.

Life's Special Moments

There’s no better way to start a celebration, mark a special life moment, or prepare for an important business meeting, than with a mood-boosting perfume. The Fragrance Butler is designed for special moments such as these, to lead your guest through an exploration of the most enchanting scents, created with some of the rarest hand-sourced ingredients in perfumery; carefully crafted from the purest and most precious incenses, spices, woods and blossoms. Some so niche, that they can only be found in very limited quantities anywhere around the world...

The Power of Scent

In a highly competitive environment where the ultimate goal is to create enjoyable and enduring memories for guests, it is requisite to deliver a multi-sensory emotional connection, to ensure a lasting impression. The sense of smell is tied to memory and emotion much more than our other senses, hence, fragrances do more than make you smell great. Many ingredients in high-end fragrance have mood-enhancing effects; can combat stress, produce therapeutic effects, improve concentration, and more.

A Focus on Sustainability

The beauty industry creates an estimated 120 billion units of packaging alone each year. Underpinning the more obvious merits of The Fragrance Butler service, is a solution towards waste reduction.   When travelling with full-sized bottles is unfeasible or impractical for the guest, traditional mini perfume samples should be avoided where possible. In its place, is a far more attractive option - a personalised and immersive olfactory experience in the comfort of the guest's room or suite.

THE MODEL

There’s no better way to start a celebration, mark a special life moment, or prepare for an important business meeting, than with a mood-boosting perfume. The Fragrance Butler is designed for special moments such as these, to lead your guest through an exploration of the most enchanting scents, created with some of the rarest hand-sourced ingredients in perfumery; carefully crafted from the purest and most precious incenses, spices, woods and blossoms. Some so niche, that they can only be found in very limited quantities anywhere around the world...

Butler in suite 2024 Final.jpg

An
Innovatory
Partnership Model

In collaboration with a number of luxury niche fragrance brands, we meticulously curate a bespoke selection of fragrances for every Hotel invited to offer the service to their guests.

In place of what would customarily be a cost-centre for Hotels,
our innovatory partnership model constitutes a revenue-generating initiative; guests enjoy access to a generous supply of fragrances throughout their stay at the Hotel, and whenever a guest wishes to purchase any of the fragrances, the Hotel receives a commission

of the sale*.

With up to 81% of women and 56% of men wearing perfume regularly, this presents a worthwhile proposition and a viable opportunity to generate significant sums in passive income.

*Fragrances are offered to guests to use free-of-charge during their stay,

with no obligation to purchase a bottle, except on request.

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